What is digital signage?

In today’s day and age, we have all learned to recognize digital signage as video screens that display multimedia content for informational or advertising purposes.  It has been integrated into nearly every part of our lives.  You expect to see it at your local eatery to help with menu choices, visual ques for food options and caloric information.  It helps you navigate airport terminals, bus stations and subways.  We even find it helpful for way finding at amusement parks, malls, museums and even national parks!

The digital signage market is rapidly expanding and expected to grow from $20B in 2019 to over $30B by 2024!  These numbers reflect the enormous impact that digital signage is having around the world and the impact that it will have on EVERY business from the smallest pop-up shop to a global powerhouse.

What is Digital Signage To You?

Digital signage is generally defined as simply “electronic signage” (ie. LCD, LED and projection screens).  That is an archaic definition.  Digital signage is comprised of so much more depending on its location, role, function and capability.  For example, a LCD screen with a simple number on the screen depicting the next customer to receive service is, by definition, digital signage.  On the other hand, a 16-grid LED video wall showing 16 different live sporting events inside your local bar is also digital signage.

Digital signage systems are comprised of three major components:  hardware, software and content.  Of these three, we believe that content is key!

Digital Signage Hardware

Digital Signage Software

Digital Signage Content